A selection from the field. Full case dossiers, creative and verified results available on request.
▸ Case Archive // Selected Engagements04 Files · Selected engagements
CF-01▲ Delivered
Almarai World
Gaming activation case film · 1:18
How do you take one of the world's biggest FMCG brands and make it matter in the world of gaming? We created Almarai World, a Roblox tycoon-style game that doesn't just showcase a brand, but turns Almarai's story of food, farming, and commerce into an engaging, immersive, and rewarding gaming experience. This is not a branded campaign disguised as a game. It's a full-fledged game built on mechanics players love: farming, crafting, trading, and multiplayer collaboration, designed to bring Almarai's values to life in a way that's fun, meaningful, and replayable.+2M Visitors147K Hours played+14 min Avg. playtime
Client // AlmaraiFull dossier on request ▸
CF-02▲ Delivered
From Aisle to Arena
FIFA x L’usine & 7DAYS · brand campaign case film · 0:59
We partnered with Almarai to embed the brand directly inside EA SPORTS FC 25 and 26, placing it on the pitch where millions of players already live. Through in-game billboard advertising and custom brand placements including POV camera moments and substitution boards, we wove Almarai naturally into the flow of play. It's a defining example of how we bring non-endemic brands into gaming culture: not as an interruption, but as a native part of the experience audiences already love.+3B Impressions
Client // Almarai (L’usine & 7DAYS)Full dossier on request ▸
CF-03● Live
Trigger Mug
Case film · 1:50
For Rabea Tea, a heritage brand woven into daily life across Saudi Arabia, we set out to bridge generations by meeting young gamers where they already are. The result was the Trigger Mug: a Bluetooth-connected, controller-shaped gaming mug engineered with a gyroscope and 360-degree accelerometer so players could enjoy their tea without ever pausing the game. Powered by an influencer-driven campaign across Twitch, Discord, and Reddit, the launch turned a traditional tea brand into gaming culture's must-have accessory, earning global press coverage from AdAge, PC Gamer, Yahoo, and MSN.+2M Impressions5x Industry benchmark+1.3M New subscribersUSD 500K ROI
Client // RabeaFull dossier on request ▸
CF-04● Live
TeaTime
Original podcast on Saudi Gamer · 8 episodes + 16 shorts
Building on our partnership with Rabea, we created TeaTime, an original podcast hosted on Saudi Gamer that gave the brand a genuine voice inside the gaming community. Across eight long-form episodes and sixteen shorts, the series built credibility through depth while driving reach through discovery. The podcast positioned Rabea not as a passive sponsor but as a culturally relevant player woven into the regional gaming conversation.+12.8M Total views47K Hours watched99% Positive sentiment+45.5% Over committed views
Client // RabeaFull dossier on request ▸
WORK
CF-01 Almarai World✦CF-02 From Aisle to Arena✦CF-03 Trigger Mug✦CF-04 TeaTime✦Full dossiers on request✦Almarai · Rabea✦levelup@ggstudios.com✦CF-01 Almarai World✦CF-02 From Aisle to Arena✦CF-03 Trigger Mug✦CF-04 TeaTime✦Full dossiers on request✦Almarai · Rabea✦levelup@ggstudios.com✦
GGSTUDIOS